About Anni

Anni Bonev is a technology professional, former ballerina and model, wellness advocate, and entrepreneur whose career journey spans performance, fashion, luxury hospitality, iGaming, technology, and wellbeing.

At just 17, Anni qualified for the World Championship in Show-dance, an achievement that marked an early milestone in her performance career. She later entered the Model of Bulgaria beauty pageant in Athens, where she was awarded 2nd Runner-Up by Glamour Magazine. Her involvement in the pageant world continued beyond competing, and she was subsequently invited to serve as a jury member for other beauty pageants, bringing her experience and perspective from both the performance and fashion worlds.

Her professional career began in the iGaming industry, where she developed an extensive background in VIP account management and client relations. Working with high-value clients and attending some of the world’s most prestigious sporting, entertainment, and hospitality events gave Anni a strong understanding of luxury experiences, relationship management, customer needs, and the importance of delivering exceptional service.

From 2020, Anni’s interest in technology deepened significantly. Having gained extensive first-hand experience of the iGaming industry and its customers, she became increasingly fascinated by the technology, products, and innovation behind the experiences she was helping to deliver. This led her career towards the product engineering side of technology, where she now combines her industry knowledge, customer perspective, and passion for technology to contribute to building products and digital experiences.

In 2025, Anni’s achievements in the industry were recognised when she received the Industry Achievement Award at the Women in Gaming Diversity Awards, held at The Savoy in London.

Outside of her technology career, Anni has continued to explore her long-standing passions for wellness, travel, fashion, beauty, and personal development. In 2025, she hosted her first wellness retreat in Sri Lanka, creating an immersive experience centred around holistic self-care, connection, travel, and meaningful experiences.

She is also a creator and entrepreneur in her spare time. Anni launched the BS (Behavioral Signal) Pattern Tracker App, rooted in an interest in emotional safety, and the patterns that emerge through our lived experiences and the people around us. It encourages us to notice the dynamics that shape our everyday reality and, by seeing them with greater clarity, make more conscious and informed decisions.

Today, Anni brings together a unique and diverse set of experiences — from ballet and modeling to VIP account management in iGaming and her current work in product engineering and technology. Her story is one of evolution rather than reinvention: embracing each chapter of her career while staying connected to the things she loves.